Ubuhle kanye nemikhiqizo yokunakekelwa komuntu siqu ngokuvamile yimikhiqizo eqhutshwa inani.Abathengi bavame ukukhetha izitolo zokudla eziku-inthanethi, amakhemisi aku-inthanethi, amawebhusayithi asemthethweni obuhle nemikhiqizo yokunakekelwa komuntu siqu, njll. Phakathi kwazo, amapulatifomu ezitolo ze-e-commerce anezigaba eziningi ezifana ne-Amazon afanelekile Inganelisa izidingo ezingokwengqondo zabathengi futhi ngaleyo ndlela iheha abantu abaningi.
1. Ukubuka konke kwemakethe ye-e-commerce
Ngokuvamile, imakethe yobuhle nokunakekelwa komuntu siqu ibikhombisa ukukhula, futhi ukuthengiswa kwe-inthanethi kuzokhuphuka ngo-2022, kodwa kuzoqhubeka kuhamba kancane kunezinga lokukhula ngo-2020 no-2021.
Kuze kube manje, isigaba sokunakekelwa komuntu siqu sithathe ingxenye enkulu yemakethe yobuhle nokunakekelwa komuntu siqu, ngokuthengiswa ku-inthanethi komhlaba wonke cishe kwezigidigidi eziyi-120 ngo-2022, uma kuqhathaniswa ne-US $ 79.4 billion ngo-2019. Ukunakekelwa komuntu siqu kubandakanya imikhiqizo efana nezinsipho, ama-shampoos, umuthi wokuxubha kanye neziqedaphunga, ezifinyelela kubathengi abaningi.Uma kuqhathaniswa nezinye izigaba zemakethe yobuhle nokunakekelwa komuntu siqu, izinga lokusebenzisa umuntu ngamunye lalesi sigaba liphakeme.
2. Ukuhlaziywa kwezithombe zabathengi
Phakathi nalolu bhubhane, imikhuba yokuthenga yabathengi kancane kancane ishintshele ku-inthanethi, okulethe ingcindezi kubathengisi nemikhiqizo ukuthi kusheshiswe ijubane lokuguqulwa kwedijithali futhi kuthuthukiswe amandla okufeza izinto.Ngasikhathi sinye, ukuthengiswa kwe-inthanethi phakathi nalolu bhubhane nakho kube nezinguquko ezinkulu.Ukuthengiswa kwe-inthanethi kokunakekelwa komuntu siqu kwaseYurophu ngo-2020 kukhuphuke ngo-26% uma kuqhathaniswa no-2019.
Ngaphezu kwalokho, abathengi bobuhle nokunakekelwa komuntu siqu eYurophu banezinga eliphezulu lokusebenzisa imali.Abathengi abaningi abaku-inthanethi bachitha ngaphezu kuka-US$120 ngenyanga ngokwesilinganiso, kanti u-13% wabathengi abaku-inthanethi bachitha imali efinyelela ku-US$600 ngenyanga.Ngasikhathi sinye, iningi labathengi bobuhle be-inthanethi nokunakekelwa komuntu siqu bangabesizukulwane seminyaka eyinkulungwane.Abathengi abaneminyaka yobudala engama-25 kuye kwengama-34 benza ama-32% obuhle nokunakekelwa komuntu siqu kanye nama-29% wabo bonke abathengi abaku-inthanethi.
U-25% wabathengi be-inthanethi base-Europe bathi kungenzeka ukuthi bathenge izinto zobuhle nezokunakekelwa komuntu siqu ku-inthanethi kunasesitolo, okungaphezulu kakhulu kuka-15% eMpumalanga Ephakathi no-8% e-Afrika.Lesi silinganiso sizoqhubeka sishintsha njengoba inani labathengi bobuhle kanye nokunakekelwa komuntu siqu eMpumalanga Ephakathi liqhubeka nokukhula.
Intengo kanye nokuba lula kweziteshi eziku-inthanethi kubaluleke kakhulu kubathengi.U-38% wabathengi baseBrithani bazokhetha ngokuqondile iziteshi eziku-inthanethi zokuthenga.“Abanandaba ukuthi bathenga kuphi, inqobo nje uma umkhiqizo usasebenziseka”.U-40% wabathengi base-US, u-46% wabathengi base-Australia kanye nama-48% wabathengi baseJalimane banombono ofanayo.Ngakho-ke, izinga lokugcinwa kwabathengi eziteshini ze-inthanethi zabathengisi lizobaluleka kakhulu.
Lapho abathengi baseYurophu bebuzwa ukuthi kungani bekhetha amapulatifomu e-e-commerce evela eceleni, izizathu eziyinhloko abazinikezayo amanani (73%) kanye nokunethezeka (72%).Njengoba abathengi emazweni amaningi bebhekene nokwehla kwamandla emali kanye nezindleko zezinkinga zokuphila, izinzuzo zamashaneli aku-inthanethi zizokwandiswa nakakhulu.
3. Ukuhlaziywa Kwemakethe Yezifunda Ezintathu Ezinkulu
I-Europe iyimakethe yesifunda eyinhloko yesigaba sobuhle nokunakekelwa komuntu siqu, kodwa iMpumalanga Ephakathi ne-Afrika zinamazinga aphezulu okukhula.
• eMpumalanga Ephakathi
Ngenxa yobuningi babo, i-Iran neTurkey yizimakethe zobuhle nezokunakekelwa komuntu siqu eMiddle East, ezinosayizi wemakethe wama-US $ 6.7 billion ngo-2022.
Isibalo sabantu bakwa-Israyeli abayizigidi eziyi-9.2 sincane kakhulu kunesase-Iran noma saseTurkey esiyizigidi ezingama-84, kodwa abathengi bezwe bachitha imali eningi kakhulu esigabeni sobuhle nokunakekelwa komuntu siqu.
Abathengi abasebasha eMpumalanga Ephakathi bazimisele kakhulu ekusebenziseni ama-smartphones kanye nenkundla yezokuxhumana, futhi i-GDP yomuntu ngamunye yamanye amazwe nayo iphezulu kakhulu.Abathengi baseMpumalanga Ephakathi bathi izinkundla zezinkampani zangaphandle ziyisiteshi sabo sokuthenga abasithandayo, esilingana nabathengi base-Asia.3.Ukuhlaziywa Kwemakethe Kwezifunda Ezintathu Ezinkulu
I-Europe iyimakethe yesifunda eyinhloko yesigaba sobuhle nokunakekelwa komuntu siqu, kodwa iMpumalanga Ephakathi ne-Afrika zinamazinga aphezulu okukhula.
• eMpumalanga Ephakathi
Ngenxa yobuningi babo, i-Iran neTurkey yizimakethe zobuhle nezokunakekelwa komuntu siqu eMiddle East, ezinosayizi wemakethe wama-US $ 6.7 billion ngo-2022.
Isibalo sabantu bakwa-Israyeli abayizigidi eziyi-9.2 sincane kakhulu kunesase-Iran noma saseTurkey esiyizigidi ezingama-84, kodwa abathengi bezwe bachitha imali eningi kakhulu esigabeni sobuhle nokunakekelwa komuntu siqu.
Abathengi abasebasha eMpumalanga Ephakathi bazimisele kakhulu ekusebenziseni ama-smartphones kanye nenkundla yezokuxhumana, futhi i-GDP yomuntu ngamunye yamanye amazwe nayo iphezulu kakhulu.Abathengi eMpumalanga Ephakathi bathi izinkundla zezinkampani zangaphandle ziyisiteshi sabo sokuthenga abasithandayo, esilingana nabathengi base-Asia.
Isikhathi sokuthumela: Apr-04-2023
