Ngokombiko, u-74% wabathengi be-inthanethi baseSaudi bafuna ukukhulisa ukuthenga kwabo ezisekelweni ze-e-commerce zaseSaudi.Ngenxa yokuthi imboni kanye nemboni yokukhiqiza yaseSaudi Arabia ibuthakathaka, izimpahla zabathengi zincike kakhulu ekuthengeni kwamanye amazwe.Ngo-2022, inani eliphelele lokuthunyelwa kweChina eSaudi Arabia lizoba ngamadola ayizigidi eziyizinkulungwane ezingama-37.99, okuwukunyuka kwamadola ayizigidi eziyizinkulungwane ezingama-7.67 uma kuqhathaniswa no-2021, okuwukukhula konyaka nonyaka ngama-25.3%.
1. Inzuzo yendawo ye-e-commerce yaseSaudi iyakhuphuka
Ngokombiko omusha ovela kwa-Kearney Consulting no-Mukatafa, njengoba ukwamukelwa kokuthengwa kwe-inthanethi kuqhubeka kwanda, abathengi baseSaudi bashintshela ezinkundleni zokuthenga zendawo kanye nezinkundla zokuthenga ezixubile zendawo esikhundleni sezindawo zokuthenga eziwela umngcele.
Ngokombiko, amaphesenti angama-74 abathengi abaku-inthanethi baseSaudi alindele ukukhulisa ukuthenga kwabo kumapulatifomu e-e-commerce aseSaudi uma kuqhathaniswa nokuthenga eChina, i-GCC, i-Europe kanye ne-US.
Ngo-2021, i-e-commerce ewela umngcele eSaudi Arabia yabalelwa ku-59% wesamba semali engenayo ye-e-commerce, nakuba lesi silinganiso sizokwehla ngokuthuthukiswa kwamabhizinisi endawo nawengxubevange, futhi singase sehle siye ku-49% ngo-2026, kodwa sisabusa. .
Izintengo eziphansi (72%), ukukhetha okubanzi (47%), ukunethezeka (35%) kanye nohlobo lomkhiqizo (31%) yizizathu ezenza abathengi bakhethe amapulatifomu awela imingcele kuze kube manje.
2. Ulwandle oluluhlaza okwesibhakabhaka lwe-e-commerce oluzungezwe izingwadule
Eminyakeni yakamuva, izwe lami belinguzakwethu omkhulu wokuhweba waseSaudi Arabia.Ngenxa yokuthi imboni kanye nemboni yokukhiqiza yaseSaudi Arabia ibuthakathaka, izimpahla zabathengi zincike kakhulu ekuthengeni kwamanye amazwe.
Ngo-2022, ukuthengiswa kwe-Saudi Arabia kuzoba ngama-dollar ayizigidi eziyizinkulungwane ezingama-188.31, okuwukunyuka kwama-US $ 35.23 billion uma kuqhathaniswa no-2021, okuwukukhula konyaka nonyaka ngama-23.17%.Ngo-2022, inani eliphelele lokuthunyelwa kweChina eSaudi Arabia lizoba ngamadola ayizigidi eziyizinkulungwane ezingama-37.99, okuwukunyuka kwamadola ayizigidi eziyizinkulungwane ezingama-7.67 uma kuqhathaniswa no-2021, okuwukukhula konyaka nonyaka ngama-25.3%.
Ukuze isuse ukuncika kwayo emnothweni kawoyela, iSaudi Arabia ithuthukise ngamandla umnotho wedijithali eminyakeni yamuva.Ngokusho kwe-ecommerceDB, iSaudi Arabia iyimakethe yama-27 ngobukhulu ye-e-commerce emhlabeni futhi kulindeleke ukuthi ifinyelele ezigidini ezingama- $ 11,977.7 emalini engenayo ngo-2023, ngaphambi kwe-UAE.
Ngaso leso sikhathi, uhulumeni wezwe wethula izinqubomgomo nemithetho efanele ukuze asekele futhi athuthukise ingqalasizinda ye-inthanethi futhi athuthukise amakhono amasha.Isibonelo, ngo-2019, iSaudi Arabia yasungula i-E-Commerce Committee, yahlangana neBhange Elikhulu laseSaudi Arabia nezinye izikhungo ukwethula izinto eziningi zokwenza ukusekela ukuthuthukiswa kwe-e-commerce, futhi yamemezela ukuhweba nge-e yokuqala. umthetho.Futhi phakathi kwezimboni eziningi ezibandakanyeka ohlelweni lombono we-2030, imboni ye-e-commerce isibe enye yezinto ezibalulekile zokusekelwa.
3. Inkundla yendawo VS yesikhulumi somngcele
Izinkundla ezimbili ezaziwayo ze-e-commerce eMpumalanga Ephakathi yiNtambama, inkundla yendawo ye-e-commerce eMpumalanga Ephakathi, kanye ne-Amazon, inkundla ye-e-commerce yomhlaba wonke.Ngaphezu kwalokho, amapulatifomu e-e-commerce aseShayina i-SHEIN, i-Fordeal, ne-AliExpress nawo ayasebenza.
Okwamanje, i-Amazon kanye noNoon izindawo ezinhle kakhulu zokungena kubathengisi baseShayina ukuze bangene emakethe ye-e-commerce ewela umngcele eMpumalanga Ephakathi.
Phakathi kwazo, i-Amazon inethrafikhi ye-inthanethi enkulu kunazo zonke eMpumalanga Ephakathi.Eminyakeni embalwa edlule, i-Amazon ithuthuke ngokushesha eMpumalanga Ephakathi, isebenzisa i-Top1 e-commerce website eMpumalanga Ephakathi unyaka wonke.
Ngaleso sikhathi, i-Amazon isabhekene nokuncintisana eMpumalanga Ephakathi kusuka embangini yangakini Noon.
Emini ingene ngokusemthethweni emakethe ye-e-commerce yaseMpumalanga Ephakathi kusukela ngo-2017. Nakuba ingene emakethe sekudlule isikhathi, emini inamandla amakhulu ngokwezezimali.Ngokusho kwedatha, i-Noon iyinkundla ye-e-commerce e-heavyweight eyakhiwe ngu-Muhammad Alabbar kanye nesikhwama sokutshala izimali ezizimele zaseSaudi ngezindleko ze-US $ 1 billion.
Eminyakeni yamuva nje, njenge-latecomer, i-Noon ithuthuke ngokushesha.Ngokombiko, i-Noon isivele inesabelo semakethe esizinzile ezimakethe eziningi ezifana neSaudi Arabia ne-United Arab Emirates.Ngonyaka odlule, emini iphinde yaba phakathi kwezinhlelo zokusebenza eziphezulu zokuthenga eMpumalanga Ephakathi.Ngesikhathi esifanayo, ukuze kuqiniswe amandla ayo, i-Noon ibuye isheshise njalo ukuhlelwa kwezinto, ukukhokha kanye nezinye izinkambu.Ayigcinanga nje ngokwakha izindawo zokugcina izimpahla eziningi, kodwa futhi isungule ithimba layo lokulethwa ukuze liqhubeke nokwandisa ukufakwa kwezinsiza zosuku olufanayo.
Lolu chungechunge lwezinto lwenza iNtambama ibe yisinqumo esihle.
4. Ukukhethwa kwabahlinzeki bempahla
Ngalesi sikhathi, ukukhetha komhlinzeki wezokuthutha kubaluleke kakhulu.Kubaluleke kakhulu futhi kuzinzile kubathengisi ukuthola isevisi enhle kanye nomhlinzeki wempahla onokwethenjelwa.I-Matewin Supply Chain izokwakha ulayini wezimpahla okhethekile e-Saudi Arabia kusukela ngo-2021, ohambisana nesikhathi esisheshayo namashaneli aphephile futhi azinzile.Kungaba ukukhetha kwakho kokuqala kwezokuthutha kanye nozakwenu omethembayo.
Isikhathi sokuthumela: Jul-14-2023
