I-Google kanye ne-Kantar yethule ngokuhlanganyela i-Consumer Analytics, ebheka i-Saudi Arabia, imakethe ebalulekile eMpumalanga Ephakathi, ukuhlaziya ukuziphatha okuyinhloko kwabathengi ezigabeni ezinhlanu: ugesi wabathengi, ukulima ekhaya, imfashini, igrosa, nobuhle, kugxilwe. ezimeni zemakethe ngesikhathi seRamadan.
Abathengi baseSaudi bakhombisa izindlela ezintathu ezihlukene zokuthenga ngesikhathi seRamadan
Ukuthenga nge-inthanethi eSaudi Arabia kuyaqhubeka kukhula phakathi neRamadan, ngisho nasezigabeni ezifana nokudla nobuhle.Kodwa-ke, amaphesenti angama-78 abathengi be-elekthronikhi baseSaudi bathi bathenga imikhiqizo ngesikhathi seRamadan futhi abakhethi iziteshi abazikhethayo.Kodwa-ke, abathengi baseSaudi Arabia bakhetha kakhulu ukuthi kungani bethenga izimpahla ezithile.
Ukuthenga izimbangeli zabathengi bemfashini nobuhle eSaudi ngesikhathi seRamadan
labathengi bobuhle bayaqaphela
ukuthi umkhiqizo ugwema izithako eziyingozi
yabathengi bemfashini abafuna
brand ukuhlonipha ukuhlukahluka kanye nokufakwa
Umthombo: Google/Kantar, KSA, Smart Shopper 2022, Bonke abathengi bemikhiqizo yezinto zikagesi zabathengi, ikhaya, nengadi, imfashini, negilosa, ubuhle, n=1567.Ephreli 2022-Meyi 2022.
Ikhwalithi ye-Ramadan yokuthenga isipiliyoni ibalulekile
Cishe izingxenye ezimbili kwezintathu zabathengi baseSaudi Arabia babe nezinkinga zokuthenga ku-inthanethi phakathi neRamadan.Amaphesenti angu-25 wabathengi be-electronics abathengi kanye namaphesenti angu-23 abathengi bobuhle bathi bekunzima ukuthola ukubuyekezwa komkhiqizo ozimele.Khonamanjalo, abathengi be-electronics (20%) kanye nabathengi bezingadi zasekhaya (21%) bathe babe nezinkinga zokubhalisa noma ukungena ku-inthanethi.
Ngakho-ke, ikhwalithi nesipiliyoni sokuthenga esinemininingwane sizogcina izinhliziyo zabathengi.
Ukulethwa okusheshayo, ukonga kuzoheha abathengi abaningi
Amaphesenti angamashumi ayisishiyagalombili nane wabathengi baseSaudi bathi bavame ukuthenga kuphela kubathengisi abambalwa abathembele kubo ngesikhathi seRamadan, kodwa ulwazi lokuthenga olungalungile luzoshintsha umqondo wabo.
Amaphesenti angamashumi amane nambili abathengi athe azozama uhlobo olusha, umthengisi noma inkundla ye-inthanethi uma bengathumela ngokushesha.Abanye abangamaphesenti angama-33 abathengi nabo bayakujabulela ukwenza ushintsho uma umkhiqizo unikeza inani elingcono lemali.
Izizathu ezi-3 zokuthi abathengi baseSaudi bazame abathengisi abasha, izinkundla, noma izinhlobo abangakaze bathenge kuzo ngaphambili
Ayashesha
Into itholakala lapho kuqala
Umkhiqizo ushibhile lapho
Umthombo: Google/Kantar,KSA, Smart Shopper 2022, Bonke abathengi bemikhiqizo yezinto zikagesi zabathengi, ikhaya nengadi, imfashini, negrosa,ubuhle, n=1567, Ephreli 2022-May 2022.
Isikhathi sokuthumela: Feb-09-2023
