Ngemva kokuhlanza, ukusendwa kwesihlabathi, ukuhlanganisa, nokupenda, umqhubi ngeke nje athole ifenisha entsha sha, kodwa angase avule nephasiwedi yethrafikhi ezinkundleni zokuxhumana.
Eminyakeni yamuva nje, ukulungiswa okunjalo kwekhaya/igceke namavidiyo anetimu ye-DIY adumile ezinkundleni zokuxhumana zaphesheya. Izihloko ezithrendayo ezithi #homeproject kanye #gardening ku-TikTok zifinyelele ku-7.2 billion kanye nokubukwa kwezigidigidi eziyi-11 ngokulandelana. Ukuzuza kulokhu kukhuphuka kokuthuthukiswa kwekhaya, isigaba samathuluzi e-DIY sikhule kakhulu kumapulatifomu amakhulu e-e-commerce, sivula amathuba amakhulu ebhizinisi.
Isiko le-DIY lidumile, lizala amakhulu ezigidigidi zamathrekhi egolide
Emazweni aseYurophu nawaseMelika, izinga lobunikazi bezindlu zomndeni owodwa namagceke angasese liphezulu. Phakathi nalolu bhubhane, abantu bachitha isikhathi esiningi besekhaya. Ukulungisa isimo sasekhaya kanye nokuhlela izingadi kancane kancane sekuyithuba lokuzilibazisa emindenini eminingi. Ngaphezu kwalokho, ngenxa yezici ezifana nokwehla kwamandla emali phesheya kwezilwandle kanye nezindleko eziphakeme zomsebenzi, abantu baseYurophu nabaseMelika ngokuvamile banamathela esimisweni esithi “zama ukungazitholi izisebenzi uma ungakwazi ukuzenzela wena” uma kuziwa ekulungiseni ikhaya nasekulungiseni indlu. ukukhula kwe.
Ngokwenhlolovo, imakethe yokudayisa yokuthuthukisa ikhaya ye-DIY yomhlaba wonke ibiza amaRandi ayizigidi eziyizinkulungwane ezingu-848.2 ngo-2021, futhi kulindeleke ukuthi ifinyelele e-US$1,278 billion ngo-2030, ngezinga lokukhula lonyaka elihlanganisiwe lika-4.37% kusukela ngo-2022 kuya ku-2030. [1] Bheka ukukhula kwezigaba zamathuluzi kagesi eminyakeni yamuva nje ye-e-commerce
1. I-FinancesOnline, inhlangano egunyazwe kwamanye amazwe, imemezele izigaba ze-Amazon ezikhula ngokushesha kakhulu ngo-2022, okuhlanganisa amathuluzi nezigaba zokuthuthukisa ikhaya le-DIY, kanye nevulandi, utshani kanye nezigaba zengadi ezikleliswe kweziyisithupha eziphezulu.
2. Ngo-2022, izinga lokungena emhlabeni wonke lamathuluzi kanye nezibani ze-AliExpress lizokhula ngo-3% unyaka nonyaka, ligcine ukukhula okuhle, okuyi-akhawunti ye-Europe engu-42%, i-Russia yenza i-20%, i-United States 8%, i-Brazil 7%, i-Japan ne-South Korea 5%.
3. Ku-ManoMano, inkundla ehamba phambili ye-e-commerce yaseYurophu yokuhlinzeka ngempahla yasekhaya, ingadi ne-DIY, isigaba samathuluzi sigcine izinga lokukhula lonyaka elingu-15%.
Eqinisweni, imboni yamathuluzi iyonke ibonakala ngokuzinza, futhi ngisho nangesikhathi sobunzima bezezimali, imakethe iye yagcina izinga elithile lokuqina. Enkathini yangemva kobhubhane, imodeli yehhovisi elikude iye yaphinde yahlanganiswa ekuphileni kwabantu baseYurophu nabaseMelika, futhi ukuphishekela kwabantu ukuthuthukisa indawo yemindeni yabo kanye nezinga lempilo kuyaqhubeka ngaphandle kokuphazanyiswa. Lezi zimpawu zikhomba ukuthi siseningi indawo yokukhula emikhiqizweni yamathuluzi e-DIY.
Imboni yamathuluzi kagesi yaseChina ngaphansi kwe-tuyere
Uma sibuyela ochungechungeni lokunikezela, uchungechunge lwamanje lwemboni yamathuluzi kagesi e-China luphelile, futhi izinzuzo ezihlukahlukene zokuhlanganisa zenziwe ezindaweni eziphezulu, ezimaphakathi neziphansi zemboni. Ngokwezibalo ze-Electric Tool Branch ye-China Electrical Equipment Industry Association, ngaphezu kwama-85% wamathuluzi kagesi asetshenziswa emhlabeni akhiqizwa e-China, kanti amathuluzi kagesi ase-China athunyelwa kwamanye amazwe enza cishe u-40% wesamba esiphelele sokuthunyelwa kwamathuluzi kagesi emhlabeni.
Idolobha laseLusigang, Idolobha laseQidong, Idolobha laseNantong, Isifunda saseJiangsu “Idolobha Lasekhaya Lamathuluzi Amandla” eChina. Esikhathini esedlule, izinkampani zamathuluzi kagesi ze-Qidong zazigxile kakhulu emakethe yasekhaya, noma zazibamba iqhaza ekuhlukaniseni umsebenzi wezimboni zamazwe ngamazwe nge-OEM ne-OEM. Ukukhiqizwa kwaminyaka yonke nokudayiswa kwamathuluzi kagesi lapha kudlula ama-yuan ayizigidi eziyizinkulungwane ezingu-50, okubalelwa ngaphezu kuka-60% wesamba esithengisiwe sezwe [4].
Kodwa-ke, eminyakeni yakamuva, imboni yamathuluzi kagesi ye-Qidong igxile ekusheshiseni uguquko kanye nokwenza ngcono ngamasu anjengokusungula izinto zobuchwepheshe, ukushayela ngaphandle, ukuthuthukiswa kwezikali, nokuphathwa komkhiqizo. Iqembu lezinkampani zamathuluzi kagesi ezinkulu nezinamandla seziqedile ukuguqulwa kwemikhiqizo yazo. Ngesikhathi esifanayo, isishintshile kusukela ekulweni sodwa kuya ekuthuthukisweni kweqembu, futhi yabamba iqhaza ngenkuthalo ohlelweni lukazwelonke "lomjikelezo okabili" ukusheshisa ijubane "lokuphuma".
Ngenkathi u-Hugo weqa umngcele evakashela ibhande lemboni yamathuluzi kagesi e-Qidong ngonyaka odlule, kwatholakala ukuthi i-Jiangsu Dongcheng Electric Tool Co., Ltd., ibhizinisi elihamba phambili lasendaweni futhi eliwuphawu oluphambili embonini kagesi yase-China, yaqala ukusheshisa inqubo yokwenziwa kwamanye amazwe yomkhiqizo wayo kusukela ngo-2013. e-Shanghai ngo-2021, ngethemba lokusebenzisa i-e-commerce ewela imingcele namanye amafomethi amasha okuhweba angaphandle ukuze ungene, ngokusebenzisa ukuhlelwa kwe-Omni-channel ye-inthanethi + engaxhunyiwe ku-inthanethi, Lwela ukwenza impumelelo ezimakethe zaphesheya kwezilwandle zaseYurophu nezaseMelika.
Akukhona nje kuphela ukuthi amabhizinisi ahamba phambili asheshisa ukungena kwawo, kodwa nezimboni eziningi zasekhaya zamukela lolu hlobo olusha lohwebo lwangaphandle phakathi nenkathi yegolide ye-e-commerce ewela imingcele ethuthukayo ukuze ibambe igagasi elisha lentuthuko.
Umuntu ophethe ifekthri uthe: “Senza amathuluzi ethuluzi lokushaja ibhethri le-lithium. Sesibe yi-OEM yemikhiqizo emikhulu yangaphandle iminyaka eminingi kangaka, futhi sinokuqiniseka ngokwanele ekusebenzeni nasekuphepheni kwemikhiqizo. Uma kuqhathaniswa nabanye abakhiqizi baphesheya kwezilwandle, amathuluzi kagesi e-Qidong anenzuzo enkulu yamanani. Ngokusobala. Manje inkampani iyaqhubeka nokutshala imali ocwaningweni nasekuthuthukisweni, futhi eminye imikhiqizo, i-GS, ne-ROHS yethu iphumelele. ibhizinisi eliwela imingcele liqhubekile nokukhula kule minyaka emibili edlule.”
Ngokombono womuntu ophethe, isisekelo sezimboni esiqinile singenye yokuncintisana okuyinhloko kwamathuluzi kagesi e-Qidong okugibela umoya namagagasi phesheya kwezilwandle. Ngasikhathi sinye, ubuye wezwa ngokujulile isimo se-e-commerce esikhula ngamandla esiwela umngcele eNantong eminyakeni yamuva nje. "I-Nantong yethule izinqubomgomo eziningi ezivuna ukuhwebelana nge-inthanethi okuwela imingcele. Kukhona nezinsiza ezengeziwe, ukuqeqeshwa, nemibukiso emikhulu ehlobene ne-e-commerce ewela imingcele," esho.
Kuyaqondakala ukuthi eminyakeni yamuva nje, i-Nantong iyaqhubeka nokukhuthaza imodeli “yebhande lezimboni + emngceleni we-e-commerce”, nangezinyathelo ezinjengokusekelwa kwenqubomgomo, ukuqeqeshwa kwethalente eliyisisekelo le-e-commerce, nokuvula izinsiza eziphelele ze-e-commerce egcwele umngcele, ihehe izinkampani zendabuko zohwebo lwangaphandle ukuthi zihlanganyele e-Cross-border e-commerce, kuyilapho igxile ekwakhiweni kwezimboni ze-Nagrad, kuyilapho igxila ekuthuthukisweni kwe-brand e-commerce. ibhande. Ngokusekelwa okuhlanganyelwe kukahulumeni, amabhizinisi, kanye nezenhlalo, iNantong ilime ngokujulile inhlabathi evundile ukuze kuthuthukiswe i-e-commerce ewela umngcele futhi iqhubeka nokukhulula amandla ayo okuthuthuka.
Isikhathi sokuthumela: Apr-24-2023
