Ukuncintisana emakethe ye-e-commerce ewela umngcele uya ngokuya ushuba, futhi abathengisi abaningi bamatasa bafuna izimakethe ezisafufusa. Ngo-2022, i-e-commerce yaseLatin America izokhula ngokushesha ngesilinganiso sokukhula esingu-20.4%, ngakho amandla ayo emakethe awanakubukelwa phansi.
Ukukhuphuka kwemakethe ye-e-commerce ewela umngcele eLatin America kusekelwe kulezi zimo ezilandelayo:
1. Umhlaba mkhulu futhi abantu baningi
Indawo yomhlaba ingamakhilomitha-skwele ayizigidi ezingama-20.7. Kusukela ngo-Ephreli 2022, inani labantu lilinganiselwa ezigidini ezingama-700, futhi inani labantu livame ukuba lincane.
2. Ukukhula komnotho okuqhubekayo
Ngokombiko owake wakhishwa yi-United Nations Economic Commission for Latin America and the Caribbean, umnotho waseLatin America kulindeleke ukuthi ukhule ngo-3.7% ngo-2022. Ngaphezu kwalokho, i-Latin America, njengesifunda esinezinga eliphezulu lokukhula kwenani labantu basemadolobheni kanye nengxenye phakathi kwamazwe nezifunda ezisathuthuka, inezinga eliphezulu kakhulu uma kuqhathaniswa nokukhula kwamadolobha, okuhlinzeka isisekelo esihle sokuthuthukiswa kwezinkampani ze-inthanethi.
3. Ukuduma Kwe-inthanethi Nokusetshenziswa Okubanzi Kwama-Smartphones
Izinga layo lokungena ku-inthanethi lidlula ama-60%, futhi abathengi abangaphezu kuka-74% bakhetha ukuthenga ku-inthanethi, okuwukukhuphuka ngo-19% ngonyaka ka-2020. Inani labathengi be-inthanethi esifundeni kulindeleke ukuthi likhuphuke lisuka ezigidini ezingu-172 liye ezigidini ezingu-435 ngo-2031. Ngokusho kweForrester Research, ukusetshenziswa kwe-inthanethi e-Argentina, eBrazil, eChile, e-Chile20, e-US29 ePeru20 e-US$29, e-Mexico nase-Peru20 bhiliyoni.
Njengamanje, amapulatifomu e-e-commerce ajwayelekile emakethe yaseLatin America afaka iMercadolibre, Linio, Dafiti, Americanas, AliExpress, SHEIN kanye noShopee. Ngokwedatha yokuthengisa yesikhulumi, izigaba zomkhiqizo ezidume kakhulu emakethe yaseLatin America yilezi:
1. Imikhiqizo kagesi
Imakethe ye-elekthronikhi yabathengi kulindeleke ukuthi ikhule kakhulu eminyakeni embalwa ezayo, futhi ngokusho kwedatha ye-Mordor Intelligence, izinga lokukhula lonyaka elihlanganisiwe phakathi kuka-2022-2027 kulindeleke ukuthi lifinyelele ku-8.4%. Abathengi baseLatin America nabo babona isidingo esikhulayo sezinsiza ezihlakaniphile, amadivaysi ahlakaniphile asekhaya nobunye ubuchwepheshe basekhaya obuhlakaniphile, ngokugxila emazweni afana ne-Mexico, iBrazil ne-Argentina.
https://www.mrpinlogistics.com/top-10-fast-freight-forwarder-ddp-to-mexico-product/
2. Ezokungcebeleka nokuzijabulisa:
Imakethe yaseLatin America inesidingo esikhulu samakhonsoli egeyimu namathoyizi, okuhlanganisa ama-consoles wegeyimu, izilawuli kude kanye nezinsiza ezithinta umngcele. Ngenxa yokuthi ingxenye yabantu abaneminyaka engu-0-14 e-Latin America isifinyelele ku-23.8%, ingamandla amakhulu okusetshenziswa kwamathoyizi nemidlalo. Kulesi sigaba, imikhiqizo edume kakhulu ihlanganisa amakhonsoli egeyimu yevidiyo, imidlalo enyakazayo, amathoyizi anegama, onodoli, imidlalo yezemidlalo, imidlalo yebhodi, namathoyizi aluhlaza, phakathi kokunye.
https://www.mrpinlogistics.com/top-10-fast-freight-forwarder-ddp-to-mexico-product/
3. Izinto zasendlini:
Izinto zikagesi zasendlini ziyisigaba somkhiqizo esidume kakhulu ezimakethe ze-e-commerce zaseLatin America, abathengi baseBrazil, baseMexico nabase-Argentina abaqhuba ukukhula kwalesi sigaba. Ngokusho kweGlobaldata, ukuthengiswa kwezinto zasendlini esifundeni kuzokwenyuka ngo-9% ngo-2021, ngenani lemakethe lama-dollar ayizigidi eziyizinkulungwane eziyi-13. Abathengisi bangaphinde bagxile ezintweni zasekhishini, ezifana nezithosa zomoya, amabhodwe anemisebenzi eminingi namasethi e-kitchenware.
https://www.mrpinlogistics.com/top-10-fast-freight-forwarder-ddp-to-mexico-product/
Ngemva kokungena emakethe yaseLatin America, abathengisi bangayivula kanjani imakethe ngokuqhubekayo?
1. Gxila ezidingweni zendawo
Hlonipha umkhiqizo oyingqayizivele nezidingo zesevisi zabasebenzisi bendawo, futhi ukhethe imikhiqizo ngendlela eqondiwe. Futhi ukukhethwa kwezigaba kufanele kuhambisane nesitifiketi sendawo esihambisanayo.
2. Indlela yokukhokha
Imali iyindlela yokukhokha edume kakhulu e-Latin America, futhi ingxenye yayo yokukhokha yeselula nayo iphezulu. Abathengisi kufanele basekele izindlela zokukhokha ezivamile zasendaweni ukuze bathuthukise ulwazi lomsebenzisi.
3. Izinkundla zokuxhumana
Ngokusho kwedatha ye-eMarketer, cishe abantu abayizigidi ezingu-400 kulesi sifunda bazosebenzisa izinkundla zokuxhumana ngo-2022, futhi kuzoba yisifunda esinenombolo enkulu kakhulu yabasebenzisi bezokuxhumana. Abathengisi kufanele basebenzise inkundla yezokuxhumana ukuze basize ngokushesha ukungena emakethe.
4. Logistics
Ukuqoqwa kwezinto eLatin America kuphansi, futhi kunemithetho yendawo eminingi neyinkimbinkimbi. Isibonelo, i-Mexico inemithetho eqinile mayelana nokugunyazwa kwamasiko wokungenisa, ukuhlolwa, intela, ukunikezwa isitifiketi, njll. Njengongcweti kwezohwebo ze-e-commerce eziwela umngcele, i-e-commerce ye-DHL inolayini ozinikele othembekile nosebenza kahle waseMexico ukuze wakhe ikhambi lezokuthutha elisuka ekupheleni labathengisi.
Isikhathi sokuthumela: Apr-17-2023
