Ukuncintisana emakethe ye-e-commerce ewela umngcele uya ngokuya ushuba, futhi abathengisi abaningi bamatasa bafuna izimakethe ezisafufusa.Ngo-2022, i-Latin American E-Commerce izokhula ngokushesha ngezinga lokukhula lakwa-20.4%, ngakho-ke amandla alo angeke akwazi ukungabukelwa phansi.
Ukukhuphuka kwemakethe ye-commerce e-e-commerce eLatin America kususelwa kule mibandela elandelayo:
1. Umhlaba omkhulu futhi inani labantu likhulu
Indawo yezwe ngamakhilomitha ayi-20.7 million skwele.Kusukela ngo-Ephreli 2022, inani labantu libalelwa ezigidini ezingama-700, futhi inani labantu livame ukuba ngaphansi.
2. Ukukhulisa Ukukhula Komnotho
Ngokombiko owakhishwa yi-United Nations Economic Commission for Latin America and the Caribbean, umnotho waseLatin America kulindeleke ukuthi ukhule ngo-3.7% ngo-2022. ingxenye phakathi kwamazwe asathuthuka kanye nezifunda, inezinga eliphezulu kakhulu lokufudukela emadolobheni, elinikeza isisekelo esihle sokuthuthukiswa kwezinkampani ze-inthanethi.
3. Ukuthandwa kwe-Intanethi kanye nokusetshenziswa okubanzi kwama-Smartphones
Izinga layo lokungena ku-inthanethi lidlula ama-60%, futhi abathengi abangaphezu kuka-74% bakhetha ukuthenga ku-inthanethi, okuwukunyuka ngo-19% ngonyaka ka-2020. Ukucwaninga kwe-Forrester, ukusetshenziswa kwe-inthanethi e-Argentina, eBrazil, eChile, eColombia, iMexico nasePeru kuzofinyelela ku-US $ 129 billion ngo-2023.
Njengamanje, amapulatifomu e-e-commerce ajwayelekile emakethe yaseLatin America afaka iMercadolibre, Linio, Dafiti, Americanas, AliExpress, SHEIN kanye noShopee.Ngokusho kwemininingwane yokuthengisa yesikhulumi, izigaba zomkhiqizo ezaziwa kakhulu emakethe yaseLatin American yilezi:
1. Imikhiqizo kagesi
Imakethe ye-elekthronikhi yabathengi kulindeleke ukuthi ikhule kakhulu eminyakeni embalwa ezayo, futhi ngokusho kwedatha ye-Mordor Intelligence, izinga lokukhula lonyaka elihlanganisiwe phakathi kuka-2022-2027 kulindeleke ukuthi lifinyelele ku-8.4%.Abathengi baseLatin America nabo babona isidingo esikhulayo sezinsiza ezihlakaniphile, amadivaysi ahlakaniphile asekhaya nobunye ubuchwepheshe basekhaya obuhlakaniphile, ngokugxila emazweni afana ne-Mexico, iBrazil ne-Argentina.
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2. Ukuzilibazisa nokuzijabulisa:
Imakethe yaseLatin American inesidingo esikhulu sokududuzwa kwegeyimu namathoyizi, kufaka phakathi iziduduzo zemidlalo, izilawuli ezikude kanye nezesekeli ze-peripheral.Ngoba inani labantu abaneminyaka yobudala elingu-0-16 eLatin America lifinyelele kuma-23.8%, bangamandla amakhulu wokusetshenziswa kwamathoyizi nemidlalo.Kulesi sigaba, imikhiqizo edume kakhulu ihlanganisa amakhonsoli egeyimu yevidiyo, imidlalo enyakazayo, amathoyizi anegama, onodoli, imidlalo yezemidlalo, imidlalo yebhodi, namathoyizi aluhlaza, phakathi kokunye.
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3. Izinto zasendlini:
Izinto zikagesi zasendlini ziyisigaba somkhiqizo esidume kakhulu ezimakethe ze-e-commerce zaseLatin America, abathengi baseBrazil, baseMexico nabase-Argentina abaqhuba ukukhula kwalesi sigaba.Ngokusho kweGlobaldata, ukuthengiswa kwensiza yasekhaya esifundeni kuzokwanda ngo-9% ngo-2021, ngenani lemakethe lama- $ 13 billion.Abathengisi bangagxila nasekuhlinzekeni ekhishini, njengezindiza zomoya, amabhodwe asebenza ama-multi kanye namasethi ekhishini.
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Ngemuva kokungena emakethe yaseLatin America, abathengisi bangaqhubeka kanjani bavule imakethe?
1. Gxila ezidingweni zendawo
Hlonipha umkhiqizo oyingqayizivele nezidingo zensizakalo zabasebenzisi bendawo, bese ukhetha imikhiqizo ngendlela eqondisiwe.Futhi ukukhethwa kwezigaba kumele kuhambisane nesitifiketi sendawo esihambisanayo.
2. Indlela Yokukhokha
Imali iyindlela ethandwa kakhulu yokukhokha eLatin America, futhi ingxenye yayo yokukhokha yeselula nayo iphezulu.Abathengisi kufanele basekele izindlela zokukhokha zasendaweni ukuthuthukisa ulwazi lomsebenzisi.
3. Izinkundla zokuxhumana
Ngokusho kwedatha ye-Emaketer, cishe abantu abayizigidi ezingama-400 kulesi sifunda bazosebenzisa amapulatifomu ezenhlalo ngo-2022, futhi kuzoba yisifunda esinenombolo enkulu yabasebenzisi bezokuxhumana nabantu.Abathengisi kufanele basebenzise kalula imithombo yezokuxhumana ukusiza ngokushesha ukungena emakethe.
4. Logistics
Ukuqoqwa kwezinto ezibonakalayo eLatin America kuphansi, futhi kunemithetho eminingi yasendaweni enzima.Isibonelo, i-Mexico inemithetho eqinile mayelana nokugunyazwa kwempahla engenisiwe, ukuhlolwa, intela, isitifiketi, njll. Njengongcweti kwezohwebo ze-e-commerce eziwela umngcele, i-e-commerce ye-DHL inolayini ozinikele othembekile nosebenza kahle waseMexico ukuze udale isiphetho. - Isixazululo sokuhamba sabathengisi.
Isikhathi Sokuthumela: APR-17-2023
