I-Mercado: U-62% wabathengi base-Mexico usetshenziselwa ukusesha imikhiqizo abayifunayo ku-inthanethi
Muva nje, ukuze uqonde ngokugcwele imikhuba yokuthenga nokuziphatha kwabathengi base-Mexico, Izikhangiso ze-Mercado Libre zenze ucwaningo futhi zathola ukuthi abathengi baseMexico bajwayele ukusesha imikhiqizo abafuna ukuyithenga kumawebhusayithi e-commerce.
Ngokusho kwedatha, u-62% wabathengi baseMexico bathi bavame ukucinga imikhiqizo abayithandayo ngokusesha ku-inthanethi. Phakathi kwazo, i-80% yabathengi baseMexico imvamisa ukucinga umkhiqizo oqondiwe ngqo ku-e-commerce platform. Kungabonakala ukuthi imikhuba yokuthenga yabathengi baseMexico ihambisana kakhulu nendlela yamanje. Baphishekela izinto ezintsha, bakhuthaze izitayela, futhi banake ezemidlalo nempilo, ikakhulukazi ekunakekelweni komuntu siqu. Izigaba ezinosesho olukhula ngokushesha kakhulu ezinkundleni zokuxhumana ze-e-commerce zaseMexico zimi kanje:
Izingxenye zezimoto (+49%)
Umsindo nevidiyo (+41%)
Izingubo, izikhwama nezicathulo (+39%)
Uma kuqhathaniswa nesikhathi esedlule, lezi zigaba ezilandelayo zisesimeni sokukhula okuqhubekayo, nakuba izinga lokukhula lehlile:
Ezemidlalo Nokufaneleka (+16%)
Iselula nocingo (+14%)
Ikhompyutha (+14%)
Ngaphezu kokwenyuka okuphawulekayo komthamo wokusesha wezigaba zomkhiqizo, inani lokuseshwa kwamagama adumile nalo livame kakhulu. Ngokusho kwedatha ye-Mercado Libre Ads, amagama aphezulu ayi-10 asetshenziswa kakhulu abasebenzisi be-inthanethi e-Mexico ngo-2022 yilawa:
Agendas 2022,Baby Yoda,Bratz,Pride,Cepillo alisador、Estampas Panini、Halloween pupilentes、Decoración Halloween、Suéter Navideño、Calendario adviento
Ngaphezu kwalokho, Izikhangiso ze-Mercado Libre ziphinde zabelana ngenye idatha ethokozisayo, ebonisa ukuthi abathengi base-Mexico bavuleleke kakhulu ekuthengeni. Okokuqala, sithole ukuthi abathengi baseMexico banobungane kakhulu bemvelo. I-98% yabathengi baseMexico bathi banomqondo wokusebenzisa okusimeme. Okuthakazelisa nakakhulu ukuthi igama elithi “proud” (ibhentshimakhi yomphakathi we-LGBTQ+) liseshwa izikhathi ezingu-10 kuplathifomu ye-Meikeduo kunango-2021, ikakhulukazi izinto ezifana nezingubo, amahembe, nezicathulo. I-Mercado Libre isengenye yezindawo zokuthenga eziyintandokazi zabantu baseMexico. Ngokocwaningo lwakamuva olwenziwe yi-Tandem Up (i-ejensi yochwepheshe bemakethe ye-GrupoViko), iMercado Libre inokuqwashisa ngo-97% phakathi kwabathengi baseMexico kanye nezinga lokungena emakethe lama-85% eMexico, yedlula ngisho nesikhondlakhondla se-e-commerce saseMelika i-Amazon.
Ngo-2022, iMexico isibe ngesinye sezifunda ezisebenza kakhulu zamapulatifomu e-e-commerce eLatin America, futhi inezinga eliphakeme kakhulu lokubamba iqhaza kwabathengi. Izinga layo lokukhula kwe-e-commerce lizofinyelela ku-55%, futhi inani labasebenzisi lizofinyelela ezigidini ezingu-82. Ukukhula okusheshayo kwemakethe ye-e-commerce yaseMexico akubangelwa nje kuphela ukuthi inkundla ye-e-commerce inikeza abathengi ngemikhiqizo ecebile ehlukahlukene ukuze bahlangabezane nezidingo zabo zokuthenga ezihlukahlukene, kodwa futhi ngenxa yokuthi inkundla ye-e-commerce ithuthukisa ngenkuthalo isipiliyoni sezokuthutha nokulethwa, njengomkhankaso othi "Ahorita, uku-oda kwama-2" umkhankaso wokulethwa.
Uma sikhuluma ngokuqhathaniswa, izidingo zokufika ngesikhathi kwezinto zokuhamba nezokuthutha zizoba phezulu. Ngokuvamile ngalesi sikhathi, wonke umuntu uzokhetha ukulethwa okucacile noma ezokuthutha emoyeni. Isikhathi yizinsuku zokusebenza ezingu-3-5, futhi isikhathi sokuhamba olwandle cishe izinsuku ezingu-35-45, okuzothinta ulwazi lomthengi. ukuzwa. Ngo-2023, iMexico isibe ngesinye sezifunda ezisebenza kakhulu kumapulatifomu e-e-commerce eLatin America, futhi amandla okusebenzisa abathengi akhula ngokushesha.
Isikhathi sokuthumela: May-18-2023
