I-Mercado: U-62% wabathengi base-Mexico usetshenziselwa ukusesha imikhiqizo abayifunayo ku-inthanethi
Muva nje, ukuze uqonde ngokugcwele imikhuba yokuthenga nokuziphatha kwabathengi base-Mexico, Izikhangiso ze-Mercado Libre zenze ucwaningo futhi zathola ukuthi abathengi baseMexico bajwayele ukusesha imikhiqizo abafuna ukuyithenga kumawebhusayithi e-commerce.
Ngokusho kwedatha, u-62% wabathengi baseMexico bathi bavame ukucinga imikhiqizo abayithandayo ngokusesha ku-inthanethi.Phakathi kwazo, i-80% yabathengi baseMexico imvamisa ukucinga umkhiqizo oqondiwe ngqo ku-e-commerce platform.Kungabonakala ukuthi imikhuba yokuthenga yabathengi baseMexico ihambisana kakhulu nendlela yamanje.Baphishekela izinto ezintsha, bakhuthaze izitayela, futhi banake ezemidlalo nempilo, ikakhulukazi ekunakekelweni komuntu siqu.Izigaba ezinosesho olukhula ngokushesha kakhulu ezinkundleni zokuxhumana ze-e-commerce zaseMexico zimi kanje:
Izingxenye zezimoto (+49%)
Umsindo nevidiyo (+41%)
Izingubo, izikhwama nezicathulo (+39%)
Uma kuqhathaniswa nesikhathi esedlule, lezi zigaba ezilandelayo zisesimeni sokukhula okuqhubekayo, nakuba izinga lokukhula lehlile:
Ezemidlalo Nokufaneleka (+16%)
Iselula nocingo (+14%)
Ikhompyutha (+14%)
Ngaphezu kokwenyuka okuphawulekayo komthamo wokusesha wezigaba zomkhiqizo, inani lokuseshwa kwamagama adumile nalo livame kakhulu.Ngokusho kwedatha ye-Mercado Libre Ads, amagama aphezulu ayi-10 asetshenziswa kakhulu abasebenzisi be-inthanethi e-Mexico ngo-2022 yilawa:
Agendas 2022,Baby Yoda,Bratz,Pride,Cepillo alisador、Estampas Panini、Halloween pupilentes、Decoración Halloween、Suéter Navideño、Calendario adviento
Ngaphezu kwalokho, Izikhangiso ze-Mercado Libre ziphinde zabelana ngenye idatha ethokozisayo, ebonisa ukuthi abathengi base-Mexico bavuleleke kakhulu ekuthengeni.Okokuqala, sithole ukuthi abathengi baseMexico banobungane kakhulu bemvelo.I-98% yabathengi baseMexico bathi banomqondo wokusebenzisa okusimeme.Okuthakazelisa nakakhulu ukuthi igama elithi “proud” (ibhentshimakhi yomphakathi we-LGBTQ+) liseshwa izikhathi ezingu-10 kuplathifomu ye-Meikeduo kunango-2021, ikakhulukazi izinto ezifana nezingubo, amahembe, nezicathulo.I-Mercado Libre isengenye yezindawo zokuthenga eziyintandokazi zabantu baseMexico.Ngokocwaningo lwakamuva olwenziwe yi-Tandem Up (i-ejensi yochwepheshe bemakethe ye-GrupoViko), iMercado Libre inokuqwashisa ngo-97% phakathi kwabathengi baseMexico kanye nezinga lokungena emakethe lama-85% eMexico, yeqa ngisho nesikhondlakhondla se-e-commerce saseMelika i-Amazon.
Ngo-2022, iMexico isibe ngesinye sezifunda ezisebenza kakhulu zamapulatifomu e-e-commerce eLatin America, futhi inezinga eliphakeme kakhulu lokubamba iqhaza kwabathengi.Izinga layo lokukhula kwe-e-commerce lizofinyelela ku-55%, futhi inani labasebenzisi lizofinyelela ezigidini ezingu-82. Ukukhula okusheshayo kwemakethe ye-e-commerce yaseMexico akubangelwa nje kuphela ukuthi i-platform ye-e-commerce inikeza abathengi ngezinhlobonhlobo ezicebile. yemikhiqizo ukuhlangabezana nezidingo zabo zokuthenga ezihlukahlukene, kodwa futhi ngenxa yokuthi inkundla ye-e-commerce ithuthukisa ngenkuthalo ulwazi lwezokuthutha nokulethwa, njengomkhankaso we-“Ahorita”, odinga abathengisi ukuthi baqedele ukulethwa kwe-oda phakathi namahora angu-24.
Uma sikhuluma ngokuqhathaniswa, izidingo zokufika ngesikhathi kwezinto zokuhamba nezokuthutha zizoba phezulu.Ngokuvamile ngalesi sikhathi, wonke umuntu uzokhetha ukulethwa okucacile noma ezokuthutha emoyeni.Isikhathi yizinsuku zokusebenza ezingu-3-5, futhi isikhathi sokuhamba olwandle cishe izinsuku ezingu-35-45, okuzothinta ulwazi lomthengi.ukuzwa.Ngo-2023, iMexico isibe ngesinye sezifunda ezisebenza kakhulu kumapulatifomu e-e-commerce eLatin America, futhi amandla okusebenzisa abathengi akhula ngokushesha.
Isikhathi sokuthumela: May-18-2023
