Ethrekhi ye-Cross-Border e-Commerce, abafaka abasha bangabonakala njalo.I-Zhenai Meijia, edayisa kakhulu imikhiqizo yezingubo zokulala, ingelinye lamabhizinisi ahamba phambili e-China, elithi "iyinkosi yezingubo zokulala emhlabeni".Ngemuva kokuthi ibhalwe ebhodini elikhulu leShenzhen Stock Exchange ngo-2021, abatshalizimali bebelokhu benxusa ukuthi basungule umngcele we-e-commerce.
Ngokuka-Hugo Cross-border, u-Zhenai Meijia ubezama kakhulu ibhizinisi lokuphehla amandla ngamanzi e-China, elifana ne-Douyin, i-Xiaohongshu, i-Kuaishou njll. Nokho, ngokokudalulwa kwakamuva kuka-Zhenai Meijia, inqume ukuhlela i-e-commerce ewela umngcele. futhi uhlole ukukhula kweziteshi ezintsha.
01 Hlela iziteshi eziningi ze-e-commerce e-commerce
Imikhiqizo eyinhloko yenkampani yizingubo zokulala kanye nezinto zokulala (amakhithi, ama-quilt cores, ama-pillow cores njll.).Ngesikhathi esifanayo, inkampani ithengisa ithawula elincane, izingubo zasekhaya, amakhaphethi nezinye izindwangu kanye nokupakisha.Ibhizinisi lokuthekelisa libalelwa ku-90% wemali engenayo.Ezingxenyeni ezintathu zokuqala zamakota ka-2022, imali engenayo ka-Zhenai Meijia yayicishe ibe yizigidi ezingu-687 zamayuan futhi inzuzo yayo yonke yayicishe ibe yizigidi ezingu-89.71 zamayuan.Ngokwezibalo ze-China Wool Textile Industry Association, eminyakeni emithathu edlule, imikhiqizo yengubo ye-Zhenai Meijia ikleliswe endaweni yokuqala ohlwini lokuncintisana lwamabhizinisi emboni yendwangu nezingubo yase-China ehlelwe yi-China National Textile Industry Association.
Ngokungeziwe ebhizinisini lendabuko lezohwebo lwangaphandle, i-Real Aimejia ithe enkundleni yokuxhumana ngoJanuwari 21 ukuthi selithengisiwe kuwebhusayithi ye-Alibaba International, iMadeinChina kanye nezinkundla ze-e-commerce eziwela imingcele engu-1688.Ngokuqondene ne-Amazon nezinye iziteshi, uthando lweqiniso i-meijia ayidaluli.Ukusesha kuka-Hugo kweqa imingcele kusayithi le-Alibaba lamazwe ngamazwe lithole imikhiqizo evela ku-TRUELOVE, uhlobo lomkhiqizo we-Truelove, njengale ngubo yasekhaya ye-polyester engu-100% engezansi, enenani eliphakathi kuka-$2.50 no-$10.
U-Hugo Cross-border uthole ukuthi ngoFebhuwari 2022, umtshali-zimali waphinda wabuza ukuthi ibhizinisi elikhona likaZhenai Meijia lihilela ukuhwebelana kwe-e-border, kodwa ngaleso sikhathi waphendula ngokuthi akunjalo.Ngokombiko wengxenye yonyaka ka-Zhenai Meijia ka-2022, imali engenayo yokuthengisa ku-inthanethi yayingama-yuan angu-2,768.13 kuphela.
Ngakho-ke, akuphelanga sikhathi esingakanani ngaphambi kokuthi uZhenaimei avule ibhizinisi lakhe ezinkundleni zokuxhumana ze-e-commerce eziwela umngcele njengesayithi le-Alibaba International, futhi kungenzeka libe sengxenyeni yesibili ka-2022. Ngekhaya lobuhle bothando Lweqiniso, i-e-border e-cross-border e- ukuhweba kuwuvivinyo olusha lwebhizinisi lamanzi.
01 Hlela iziteshi eziningi ze-e-commerce e-commerce
Imikhiqizo eyinhloko yenkampani yizingubo zokulala kanye nezinto zokulala (amakhithi, ama-quilt cores, ama-pillow cores njll.).Ngesikhathi esifanayo, inkampani ithengisa ithawula elincane, izingubo zasekhaya, amakhaphethi nezinye izindwangu kanye nokupakisha.Ibhizinisi lokuthekelisa libalelwa ku-90% wemali engenayo.Ezingxenyeni ezintathu zokuqala zamakota ka-2022, imali engenayo ka-Zhenai Meijia yayicishe ibe yizigidi ezingu-687 zamayuan futhi inzuzo yayo yonke yayicishe ibe yizigidi ezingu-89.71 zamayuan.Ngokwezibalo ze-China Wool Textile Industry Association, eminyakeni emithathu edlule, imikhiqizo yengubo ye-Zhenai Meijia ikleliswe endaweni yokuqala ohlwini lokuncintisana lwamabhizinisi emboni yendwangu nezingubo yase-China ehlelwe yi-China National Textile Industry Association.
Ngokungeziwe ebhizinisini lendabuko lezohwebo lwangaphandle, i-Real Aimejia ithe enkundleni yokuxhumana ngoJanuwari 21 ukuthi selithengisiwe kuwebhusayithi ye-Alibaba International, iMadeinChina kanye nezinkundla ze-e-commerce eziwela imingcele engu-1688.Ngokuqondene ne-Amazon nezinye iziteshi, uthando lweqiniso i-meijia ayidaluli.Ukusesha kuka-Hugo kweqa imingcele kusayithi le-Alibaba lamazwe ngamazwe lithole imikhiqizo evela ku-TRUELOVE, uhlobo lomkhiqizo we-Truelove, njengale ngubo yasekhaya ye-polyester engu-100% engezansi, enenani eliphakathi kuka-$2.50 no-$10.
U-Hugo Cross-border uthole ukuthi ngoFebhuwari 2022, umtshali-zimali waphinda wabuza ukuthi ibhizinisi elikhona likaZhenai Meijia lihilela ukuhwebelana kwe-e-border, kodwa ngaleso sikhathi waphendula ngokuthi akunjalo.Ngokombiko wengxenye yonyaka ka-Zhenai Meijia ka-2022, imali engenayo yokuthengisa ku-inthanethi yayingama-yuan angu-2,768.13 kuphela.
Ngakho-ke, akuphelanga sikhathi esingakanani ngaphambi kokuthi uZhenaimei avule ibhizinisi lakhe ezinkundleni zokuxhumana ze-e-commerce eziwela umngcele njengesayithi le-Alibaba International, futhi kungenzeka libe sengxenyeni yesibili ka-2022. Ngekhaya lobuhle bothando Lweqiniso, i-e-border e-cross-border e- ukuhweba kuwuvivinyo olusha lwebhizinisi lamanzi.
| isiteshi sokumaketha | Ukuthengisa online | Ukuthengisa okuqondile | ukuthengisa ngqo |
| Imali yebhizinisi | 2768.13 | 5,840,476.14 | 367,020,992.88 |
| Izindleko Zokusebenza | 592.28 | 2,733,791.40 | 292,582,229.27 |
| Inani lenzuzo enkulu | 78.60% | 53.19% | 20.28% |
| Imali engenayo yokusebenza ikhuphuke noma yehla kusukela esikhathini esifanayo ngonyaka odlule | -1798.11 | -1,248,278.62 | 25,275,753.23 |
| Izindleko zokusebenza zenyuka noma zehla kusukela esikhathini esifanayo ngonyaka odlule | -5,890.56 | -1,292,478.24 | 38,179,978.28 |
| Umkhawulo wenzuzo ukhuphukile noma wehla kusukela esikhathini esifanayo ngonyaka odlule | 120.57% | 9.99% | -5.28% |
U-Zhenai Meijia uyavuma ukuthi ukuthengiswa kwe-inthanethi kunengxenye ephansi uma kuqhathaniswa njengamanje, ikakhulukazi njengokuhlola nokugcinwa kweziteshi ezintsha zesikhathi esizayo zenkampani.
Kuyaqondakala ukuthi ukuthunyelwa kwengubo yokulala kwe-Zhenai Meijia kusebenzisa imodi yokuthengisa eqondile, engahlukaniswa ngezindlela ezintathu: indlela yokuqala ukuthola ukuthengiswa okuqondile ngemodi ye-ODM;Okwesibili ukuzuza ukuthengisa okuqondile kwimodi ye-OEM;Okwesithathu ukuzuza ukuthengiswa okuqondile kwemodi yokuthekelisa yomkhiqizo wangasese.Ngokombiko wengxenye yonyaka wezi-2022, imali engenayo etholwe ngokuthengiswa okuqondile ifinyelele kuma-yuan ayizigidi ezingama-360.
02 Igxile eMpumalanga Ephakathi, eNyakatho Afrika nakwezinye izimakethe
Izwe lethu linochungechunge lwezimboni oluphelele kunazo zonke emhlabeni kanye nezinga eliphakeme kakhulu lokuqhathanisa ukukhiqizwa kokukhiqiza, libe isizinda sokukhiqiza somhlaba ozwakalayo, kanye nokukhiqizwa kwemizwa.
ikakhulukazi esetshenziselwa ukuthekelisa, isabelo sokuthengisa sasekhaya sincane uma kuqhathaniswa.Ngokwezibalo zokuqala, ngo-2021, iChina yakhiqiza futhi yathumela ngaphandle izingubo zokulala eziyizigidi ezingama-260 zezinhlobo ezahlukahlukene, nokuthunyelwa kwamanye amazwe cishe kwezigidigidi ezingama-2.28 zamadola aseMelika, okubalelwa ku-60% wokuhweba ngengubo emhlabeni jikelele.
Mayelana nendawo yemakethe, izingubo zokulala zaseShayina zithunyelwa kakhulu emazweni ase-Afrika nasemazweni aseMpumalanga Ephakathi, okubalelwa ku-60% wesabelo semakethe.Ikakhulukazi imikhiqizo yezinga eliphakathi neliphansi.Isakhiwo somkhiqizo yizingubo zokulala ze-polyester, izingubo zokulala zikakotini, izingubo zokulala ze-polyester kanye nezingubo zokulala ezihlanganisiwe ze-polyester.
Ngakolunye uhlangothi, abantu esifundeni sama-Arab banomkhuba wokusebenzisa izingubo zokulala njengezingubo zokulala ukuze bazigcine befudumele.Emazweni ama-Arab, izingubo zokulala zingasetshenziswa nje njengezingubo zokulala, kodwa futhi njengezimpahla zokulala nezokuhlobisa.Kuyisiko ukuthumela izingubo zokulala njengezipho zomshado, ukubeletha, ukufa kwezihlobo noma imikhosi.
Ngaphezu kwalokho, iNtshonalanga ye-Asia kanye neNyakatho Afrika nezinye izifunda zama-Arab ngokuvamile ziyizindawo eziwugwadule ezomile, isimo sezulu sasogwadule esishisayo noma esishisayo, ukuntuleka kwamanzi ngokwedlulele, isomiso kanye nogwadule, nomsebenzi wokugcinwa kothuli lukakhaphethi uvelele kakhulu, uthuli ngeke lundize kukhaphethi, hhayi nje kuphela. ahlanze umoya futhi ahlobise imvelo.Ngesikhathi esifanayo, ngoba imikhiqizo yengubo imelana kakhulu nokungcola, kulula ukuyihlanza kuneminye imikhiqizo, futhi ingasetshenziswa ezinhlobonhlobo ezibanzi zezimo.Ngakho-ke, kunesidingo esikhulu sezingubo zokulala eMpumalanga Ephakathi.Ngaphezu kwalokho, ngenxa yokushoda kwemithombo yamanzi emazweni ama-Arab, izingubo zokulala aziwashwa ekuphileni kwansuku zonke futhi zisetshenziswa kakhulu njengezimpahla ezilahlwayo.Abantu bendawo bashintsha izingubo zokulala njalo.
Ngakho-ke, imikhiqizo yengubo yokulala yeJinaimei Family ibonakala kalula ngabathengi baseMpumalanga Ephakathi, e-Afrika nakwezinye izimakethe, futhi ububanzi bemakethe busakhula.Nakuba izimakethe zaseYurophu nezaseMelika zingenye yezimakethe ezinesidingo esikhulu sezingubo zokulala emhlabeni, seziphenduke “izimakethe ezisafufusa” zamabhizinisi endwangu yasekhaya anjengeZhenai Meijia, ngenxa yokuthi amazwe aseYurophu nawaseMelika angenisa kakhulu amazwe aphakathi nendawo nasezingeni eliphezulu. izingubo zokulala.Kodwa-ke, ngenxa yokuthuthukiswa okuqhubekayo kobuchwepheshe bemikhawulo yokungenisa izindwangu yaseYurophu naseMelika, ingcindezi yamabhizinisi athumela ngaphandle iyakhula kancane kancane.
Izimakethe Eziyinhloko Nemikhiqizo
| Izimakethe Eziyinhloko | Isamba Semali Engenayo(%) |
| Mid East | 33.08% |
| INingizimu Asia | 13.85% |
| i-America esenyakatho | 11.54% |
| Imakethe Yasekhaya | 6.92% |
| Afrika | 6.15% |
| EMpumalanga Yurophu | 5.38% |
| i-South America | 5.37% |
| ENyakatho Yurophu | 4.62% |
| EMpumalanga Asia | 3.85% |
| INingizimu Yurophu | 3.85% |
| I-Southern Asia | 3.08% |
Njengoba kungabonwa "endleni yokuhweba" yewebhusayithi ye-Alibaba International, ngokwemali engenayo, i-Zhenai Meijia ibamba ingxenye enkulu kunazo zonke eMpumalanga Ephakathi, efinyelela ku-33.08%, ilandelwa iNingizimu Asia, iNyakatho Melika nezinye izifunda.
Kodwa-ke, ngokwendawo yemakethe, uZhenai Meijia naye uzama ukwanda.Ingubo ye-Dacron njengekhaya elingabizi kakhulu nemikhiqizo yokungcebeleka iye yathuthukisa kancane kancane indawo yayo, futhi indawo yesidingo sokusetshenziswa iye yanda kancane kancane.Kubikwa ukuthi okwamanje, amakhasimende kaZhenai Meijia eYurophu, eMelika naseNingizimu-mpumalanga ye-Asia andise ama-oda awo ezingubo zokulala ze-polyester, futhi abonisa umfutho omuhle wokukhula, okulindeleke ukuthi ube yimakethe entsha ebalulekile yenkampani esikhathini esizayo.
Ngokuka-Hugo Cross-border, indawo yoMndeni wakwa-Zhenai e-Zhejiang inezinzuzo ezithile zebhizinisi layo lokuthekelisa.Ichweba elilayisha okuthunyelwa ngaphandle kwenkampani engaphansi kwalo i-Zhenai Blanket kanye ne-Zhenai Meijia Blanket ngokuvamile yi-Ningbo Port.Lezi zinkampani ezimbili zihamba cishe amahora angu-3 ukusuka echwebeni laseNingbo, eliseduze nechweba lemikhumbi, elisiza ekongeni izindleko zokuthutha kanye nokuqinisekisa ukulethwa ngesikhathi.
U-Zhenai Meijia udalule ukuthi uhlelo lwamanje olusesandleni lwanele, ngokuzayo luzohambisana nesu lokumaketha lezimakethe eziningi, amakhasimende amaningi, amashaneli amaningi, futhi ngosizo lweziteshi eziku-inthanethi nezingaxhunyiwe ku-inthanethi, sithuthukisa njalo ingxenye yezimakethe ezisafufusa. njengeYurophu ne-United States kanye nemakethe yasekhaya, ngaphezu kwalokho, ngokuthuthukiswa kwengubo yefu, ukhaphethi neminye imikhiqizo emisha ukuze kwandiswe amakhasimende akhulayo.
Isikhathi sokuthumela: Feb-17-2023
